Last week at the Southeast Produce Council’s 21st Annual Southern Exposure conference and tradeshow in Tampa, FL, Cal-Organic Farms launched an all-new organic rainbow carrot chip product positioned for retail carrot sets in a 12-ounce, resealable pack.
Grimmway debuted their rainbow carrot chips as a 5-pound foodservice item at PMA in Anaheim. During SEPC, the company sampled rainbow chips at booth #737 and showcased the brand new retail offering in the product innovation case.
“Over the past 5 years we’ve seen steady growth in the organic carrot chip category which reflects consumer demand for more snack-sized veggies at retail,” said Eric Proffitt, Senior Vice President of Sales and Marketing at Grimmway Farms.
A naturally low-calorie, fat-free food, Cal-Organic rainbow carrot chips feature a blend of purple, orange, white and yellow chips and they are an excellent source of vitamin A. Like baby carrots, rainbow carrot chips are washed, cut and ready to eat from the bag.
“With more than 51% of consumers snacking on fruits and vegetables five or more times each week, our rainbow carrot chips offer a unique option to keep shoppers excited about fresh produce snacks,” said Kellen Stailey, Vice President of Marketing at Grimmway Farms.
Beyond a quick snack or pairing with dip, Cal-Organic rainbow carrot chips are suitable for culinary applications of all kinds. The company developed an assortment of globally-inspired recipes featuring rainbow carrot chips which focus on trending flavors and approachable prep times ideal for today’s busy cook. Recipe cards and POS materials are available to retailers upon request. Available year-round, Cal-Organic rainbow carrot chips are available in 12-ounce retail packs and 5-pound bulk bags for foodservice.
For more information:
Valorie Sill
Grimmway Farms
Email: [email protected]
Tel: (661) 845-5222
www.grimmway.com