Four Star Fruit Inc. and Delano Farms have partnered again with the National Basketball Association, through a unique licensing agreement to debut co-branded packaging and merchandising on all in-season grape varieties.
The co-branded packaging will create excitement to kick-off the basketball season and will encourage NBA fans to live a healthier lifestyle, starting with what they eat. Four Star and Delano Farms will brand their 1lb and 5lb pouch bags and clamshells with the Los Angeles Lakers logo and color design, debuting just in time for the start of the NBA season.
“We believe that healthy snacking starts at a young age. With this year’s NBA season, we want to encourage parents and kids alike to lead a healthier lifestyle,” says Jack Campbell, Long-term Table Grape Grower/Shipper. “Now more than ever, we want to showcase the nutritional benefit of grape consumption.”
Along with the North American markets, Four Star and Delano Farms will be exporting the co-branded product to Canada, China, Taiwan, and Hong Kong.
For more information:
Shelby Ralston
Tel: +1 (952) 221-7554
Email: [email protected]
www.fourstarfruit.com
www.delanofarms.com