The harvesting of the red flesh varieties ended a few days ago in the Northern Hemisphere: around one month from the harvest of the orange and yellow varieties, now Kissabel® Rouge is coming to the European market to impress consumers with its appearance. Grown mainly in Italy and Germany, Kissabel® Rouge is characterised by both its red skin and flesh colour and by its intense berry-type flavour.
“We are more than satisfied with the quality of fruits harvested this autumn - says Fabio Zanesco from Italy, Head of Marketing and sales of the Vi.P contortium, - The Kissabel® Rouge show a very good pigmentation and very little russeting, for this reason we have a very positive feeling about the feedback from consumers. In this regard, we have planned tastings with retailers with the available quantities, in order to have a constant feedback and to introduce the characteristics of the apple. We will try to accommodate all market needs, thanks to careful sales planning and the allocation of medium-big sizes to Italy and smaller sizes to the Scandinavian market. We strongly believe that the Kissabel® project has a large potential of growth, both in the direction of the organic product and of new exciting varieties”.
Also Andrea Fedrizzi, Head of Melinda marketing and communication, is positive towards this project: “The quality of the apples from our harvest is excellent, as is their internal pigmentation and the colour of the skin. Also this year we expect a good response from the market although the quantities are lower. We have done in-store promotion and the variety was presented at all the exhibitions in which we participated. We are working on improving packaging, so that it is self-explanatory and that the unique characteristic of the red flesh of this apple is clear. Kissabel® Rouge remains a niche variety, but of great value given the uniqueness of its characteristics”.
Also in Germany the harvest has just concluded, with very good results, above all for the pigmentation: “The extraordinary internal colour of the Kissabel® Rouge can’t help but amaze those who bite it," comments Inga Mohr, Head of marketing Red Apple Germany.
"This year we have a low level of russeting and, due to the late and abundant rains, the harvest reached the planned quantities. Furthermore, we have made a new sticker in order to communicate both to consumers and retailers the uniqueness of Kissabel®: a product of exotic charm, but grown in the territory.” Strengthening the trust in this product and in response to its growing demand, new Kissabel® apple trees have already been planted by the German company in the entire production area."
For more information:
Kissabel
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