Avocados From Mexico has not only been named to Fast Company's annual list of the World's Most Innovative Companies for 2021, but also has been recognized as the top #1 innovator in the Branding category. The list honors businesses that have found a way to be resilient in the past year and turned those challenges into impact-making processes. This year's list features 463 businesses from 29 countries; AFM's honor follows being named to Fast Company's List of 100 Best Workplaces for Innovators last year.
"We are honored to be named to Fast Company's 50 Most Innovative Companies in the world and recognized for our continued innovation during a year that brought numerous challenges to every industry," said Alvaro Luque, CEO and President of Avocados From Mexico. "At AFM, we've reinvented the way that produce is marketed in the U.S., creating a highly visible brand in a brandless category over the past seven years."
AFM was further recognized for their achievements by taking home the number one spot in Fast Company's category for Most Innovative Branding. The category honors breakthrough brands that have "figured out their core identity and having fun from there," which is of utmost importance to AFM's marketing strategy. AFM joins brands including White Claw and Domino's, which have achieved number one in branding in years' past.
"As a package-less fruit, our innovative marketing strategies have taken the Mexican avocado from just another fruit in the produce aisle to Avocados From Mexico, one of the most recognized avocado brands on the market and the first-ever produce brand to be ranked number one in the branding category of this esteemed list," stated Luque.
Avocados From Mexico's innovation has been a driving force behind the brand's market penetration and growth since its inception in 2013, selling ideas that increase avocado imports into the U.S. and leading several "industry firsts" for the produce category. More than 2.5 billion pounds of avocados are consumed yearly in the U.S., and Mexico supplies 80 percent of the country's avocados. Brand preference has also increased from 20% to more than 55% since 2013. The U.S. economy has benefitted from the fruits of AFM's labor, with the brand adding $6.5 billion in economic output during the 2019-20 growing season.
"Throughout the years, we have been very proud of the many accolades and recognitions received for the innovations that we have introduced into our industry, however, this one is different. This recognition is the most consequential and preeminent of all, as it doesn't award one project in particular, but instead recognizes our innovative culture as a company and the total product of AFM's contributions," said Ivonne Kinser, Head of Digital Marketing and eCommerce at Avocados From Mexico.
For more information:
Ana P. Ambrosi
Avocados From Mexico
Tel: +1 (469) 506-0244
Email: [email protected]
www.avocadosfrommexico.com