Starting today, Berries Pride will be supplying its EAT ME blueberries in a new cardboard packaging. This punnet is more sustainable and has different consumer benefits.
Sustainability is in the business DNA of Berries Pride and for a while the company has been looking for a sustainable alternative to the plastic punnet. Together with Bama Packaging, they found the solution in this new cardboard packaging. By using cardboard instead of plastic, as main material, they reduce the production & waste of new plastic drastically. The square shape also has an advantage. It allows Berries Pride to transport +65% more weight on an euro pallet. With this they reduce the CO2 emissions related to transport and as a result scale down their climate footprint.
Next to its sustainable advantages, the punnet is also designed for the needs of the consumer. The big window allows a clear product view. The berries can be washed directly in the punnet because it has 2 openings in the bottom. The punnet is reclose-able. The ultimate benefit is the shaker opening in the side of the punnet. Easily shake the necessary berries out of the container and close it again.
“We believe that this cardboard punnet is the perfect next step towards a 100% sustainable packaging. The punnet is patented and we are currently testing & fine-tuning the packaging of the strawberries, raspberries and blackberries. The tests will be finalized in March. We expect to introduce cardboard packed blackberries and raspberries in May. The strawberry packaging will be marketed at the end of this year,” said Priscilla Wolf, Sr. Marketer, Berries Pride.
For more information:
Priscilla Wolf
Berries Pride
Tel: +31 174 219154
Email: [email protected]
www.berriespride.com