Fresh Del Monte partners with DreamWorks Animation and Universal to offer dedicated promotions and launch an Augmented Reality game called Dinosaur Challenge. A wide range of Del Monte products including the iconic Del Monte Gold pineapple and Del Monte premium bananas will feature various characters from the series which is now streaming on Netflix. In the next 3 months, users of the brand across Europe will be able to access the exclusive game. Players scanning different QR codes on Del Monte labels and stickers will unlock special skills and boosters to help escape the game’s island. Users can also unlock Augmented Reality (AR) content for a limited time by obtaining badges and medals through the game.
A global partnership
This partnership not only covers the European region but also North America, the Middle East and Africa.
“At Fresh Del Monte, we seek strategic brand partnerships to help encourage kids to eat more fruits and vegetables,” says Thierry Montange, Regional Marketing Director at Del Monte Europe Africa. “Therefore, we could not be more excited to partner with the Jurassic World franchise to bring these fun products and adventures to families across Europe. We look forward to getting more fruits and vegetables in kids’ hands and hope this is the first of many future partnerships with DreamWorks and Universal.”
In some specific markets like United Kingdom or the United States, consumers can enter for a chance to win a trip to experience Universal Orlando Resort’s three amazing theme parks in Orlando, Florida.
The game and promotions details can be found in the dedicated website: www.DinosaurChallenge.com.