A new trend
report commissioned by the nation’s leading natural products food brokerage and service provider in the US, Presence and conducted by SPINS, reveals the top food, beverage, and health and wellness trends in 2022 to connect brands with today’s mindful shoppers.
In the past few years, there’s been a spectacular shift as consumers have become more focused on better-for-you products and prioritizing their health and wellness needs. They are also better informed today than ever before. People have become more conscious of the way they shop, consume, and dispose of everyday items.
“The new generation of consumers is becoming more educated, more adventurous, and more open to trying different products and services,” said Tracy Miedema, Vice President of Business Development.
To gain a deeper understanding of how today’s generation of health-conscious consumers are prioritizing their health and wellness needs, below are a few of the latest trends that will fuel innovation in 2022 and beyond:
Mushroom Everything
With continued double-digit growth in the natural retail channel, SPINS reported mushrooms grew in sales by 16.1% to reach $420MM in sales and is poised for mainstream success. Consumers are showing a new level of interest in engagement in all things mushroom. From culinary to functional, the fungi kingdom is newly being recognized for its role in the human diet. Retailers are stocking a variety of new mushroom products, and fungi are even featured in seasoning blends, ready-to-drink beverages, snacks, and coffee. Supplements that contain mushroom as a key ingredient in the form of capsule, powder, tinctures, or teas are also becoming more popular.
Various types of mushrooms provide different benefits. Chaga, cordyceps, Reishi, lion’s mane and turkey tail are more commonly found as supplements and in powder form, although they can also be found fresh and dried. Their ingredients have been shown to stimulate the immune system, help with healthy blood pressure management, supply powerful antioxidants, and support overall wellness. Some research also suggests they may promote focus, provide cardiovascular and skin health support, or boost cognition.
The surge in demand for functional mushrooms and supplements will continue to grow as consumers look for food and beverage innovations that promote benefits beyond basic nutrition. In 2020, the global functional mushroom market generated $7.98 billion. By 2030, the global functional mushroom market is expected to amount to $19.33 billion, seeing a CAGR of 9.3% between 2021 and 2030.
Forward-thinking brands looking to connect with today's consumer can leverage each of these niche growth trends. Presence provides key data and insights to help brands identify where to focus their investments on innovations and products to meet consumer needs as they evolve in today’s ever-changing marketplace.
For more information: pmidpi.com