The National Mango Board (NMB) has announced The Kroger Co. as its recipient of the 2022 Mango Retailer of the Year award. Kroger has been selected from more than 100 retailers across the United States that work alongside the NMB in promoting the consumption of mango.
Kroger and its Family of Companies have fundamentally changed its U.S. mango business model over the past several years and its willingness to identify mango as an opportunity item has allowed mangos to flourish, positively impacting the entire mango industry.
Left to right: Lacey Gottstein, director of fresh merchandising; Miguel Garcia, VP of produce and floral; Jennifer Branin, category manager tropicals; Dan de la Rosa, GVP fresh; Manuel Michel, executive director of National Mango Board; Tammy Wiard, senior retail marketing manager; Tim Beerup, retail consultant for the NMB.
The creation of a dual-sized program, carrying multiple mango varieties, establishing priority mango positioning away from the exotic set and the adoption of ripe and ready mango practices have allowed mangos to achieve strong double-digit sales growth for several years. Kroger’s aggressive year-round promotion and pricing strategy, coupled with consistent chain-wide ad support for mangos have proven to be an extremely effective strategy for continued year-round customer engagement.
The NMB says Kroger’s aggressive year-round promotion and pricing strategy, coupled with consistent chain-wide ad support for mangos have proven to be an extremely effective strategy for continued year-round customer engagement.
The NMB is grateful for Kroger’s consistent support to move more mango and is proud to present the company with the 2022 Retailer of the Year Award.
For more information:
Ashley Garrett
National Mango Board
Tel: +1 (704) 315-7486
[email protected]
www.mango.org
