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FirstFruits Farms announces newly expanded team

In preparation for this year’s apple season, FirstFruits Farms has made it a priority to further develop its internal talent as well as onboard additional team members to strategically improve the business and growth in the commodity.

“Promoting from within for the sales director position was an easy task due to our large pool of talented employees here. Lon Hudson brings extensive experience and key skills to this role," said Chuck Zeutenhorst, president.

“I look forward to the ambitious plans I have for the sales department as well as the whole company,” said Hudson, sales director.

Left to right: Justin Bos, Andy Zhu, Melissa Hunter 

The company’s expansion has brought several new faces into the mix including Justin Bos, senior sales account manager; Andy Zhu, post-harvest manager; and Melissa Hunter, data analyst. In addition to the sales director position, more internal promotion has taken place in prominent roles such as Aleisha Loveluck, data science architect; and Emily Autrey, marketing manager.

“I look forward to working alongside industry professionals to further expand the sales department,” said Bos. “We have strengthened key departments such as sales, data analytics, production and marketing by promoting hardworking employees from within as well as bringing in additional talent with extensive produce industry experience to draw insights from.”

Left to right: Aleisha Loveluck, Emily Autrey

As a company that has been in business for more than 40 years, FirstFruits understands the importance of a harmonious relationship between sales and data science. With these teams working together, they can build better strategies and maximize the farm’s success. Loveluck will drive the company with this as the main initiative.

“FirstFruits Farms finds it crucial to continuously invest in and prepare its teams,” said Loveluck. “Through the combined experience and skills our sales, data analytics and marketing teams bring together, we can comprehend the mass amount of data in the market and glean insights to present in an easy-to-read format. We pride ourselves on our ability to marry insights with solutions to grow the apple category. With that said, we are excited to have expanded our data department with the addition of Melissa to aid in accomplishing our data goals.”

FirstFruits Farms’ new company dynamic is conducive to collaboration. This season, FirstFruits Farms’ marketing department strives to address the growing apple demand through its retailer-specific marketing strategies which are a product of their sales, data analytics, production and marketing teams' combined efforts.

“As a marketer and now rooted in a managerial role, I know just how important a seamless relationship across all our teams is,” said Autrey. “We’re all trying to work as a cohesive unit to uniquely position our fruit using supporting data and quality product.”

For more information:
Ashley Pursel
FirstFruits Farms
Ashley@goldensuninsights.com 
http://www.ffm-wa.com/ 

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