Over the last decade, the apple category has evolved to sate a growing appetite for organics. CMI has invested in expanding varietal assortment and volume, adding new partnerships to boost supply. Because branded organics show strong performance already, CMI recognized a need to cultivate the option for year-round availability by dedicating more acreage to these fruits.
Because branded organics show strong performance already, CMI recognized a need to cultivate the option for year-round availability by dedicating more acreage to these fruits.
“At the time of writing, the latest 52-week period ending 12/31/22 Nielsen data shows high-flavor, branded apple organic category volume is up 7.5 percent compared to the same time period last year,” said Danelle Huber, senior marketing manager. Referencing Nielson scan data, Huber added, “Specialty brands such as Envy™, Cosmic Crisp®, Ambrosia Gold®, SugarBee® and Kanzi® show significant increases in volume. This tells us that while we do see a decrease in volume across the entire produce department, with shoppers tending to stick with pantry staples and cutting back on the “luxury” of fresh produce, the hunger for high-flavor, branded organics is only growing.”
Huber said these numbers remain highly competitive in the apple market despite outside influences, like inflation, impacting the produce department overall.
The apple category has evolved to sate a growing appetite for organics.
“Offering a diverse selection of fruit is paramount to ensuring there’s an apple for every shopper’s taste preferences,” said Rochelle Bohm, vice president of marketing. “Our company recently entered into some fantastic new partnerships with growers which bolstered our manifest, allowing CMI to deliver exciting brands and core apples under one umbrella.”
Bohm said that CMI strives to stand out to customers by operating as a one-stop shop to streamline the process every step of the way. “From meal kit programs to providing digital assets and tool kits for retailers to supplement and enhance their content, we are well-equipped to continue expanding into the omnichannel area,” she said. “Combining competitive branded organic volume and omnichannel marketing capabilities ensure there’s more bang for your buck with campaigns that are sustainable and irresistible.”
Left to right: Danelle Huber, Rochelle Bohm.
“CMI endeavors to develop packaging solutions that put the power in the hands of the shoppers with high-level educational information accessible through QR codes. Programs like Relax® or Flavogram® are just two of our initiatives that make CMI Orchards stand out.”
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
www.cmiorchards.com