European consumers have an increasing interest in new flavors and especially in the variety of fruits and vegetables now produced in Latin America.
Guatemala, with a delegation from the Agexport Agricultural Sector, will present for three days the exportable offer from the country. Products such as snow pea, sweet pea, French bean, mini vegetables, Rainbow carrots, Persian and dehydrated lime, rambutan, avocado, sweet potato, malanga, sweet cassava, plantains, chayote, will be offered to the more than 40,000 visitors from 132 countries who come to the most important commercial platform in Europe for vegetables and fruits, Fruit Logistica, which is taking place this year in Berlin, Germany.
“During 2021, 4.5 portions of fruits were consumed per person in the United Kingdom, this being the main country of consumption, followed by France and Spain. Due this data we can see the importance of this fair for the agricultural sector and especially for fresh fruits and vegetables. For more than 30 consecutive years we have raised the agricultural offer of Guatemala,” commented the leader of International Agricultural Pavilions of AGEXPORT Luis Fernando Teo.
According to data from the AGEXPORT Market Intelligence Unit, as of December 2022, among the products that Guatemala exported the most to Europe were fresh or dried plantains (US$48,934,491), followed by green peas, chickpeas, and peas (US$48,934,491). $12,672,009) macadamia nuts (US$5,400,804), avocados (US$5,205,667) and raspberries, blackberries, and mulberries (US$3,247,503).
New flavors and health care among the main trends in the European market
In the last two years, the lifestyle of Europeans has undergone a significant change and has encouraged more consumers to lean towards a healthy and sustainable diet.
This change of mentality is a great opportunity for the Guatemalan agricultural sector, since the European market, when consuming fresh products, makes its choice mainly based on three factors: 1. Interest in new flavors, 2. Attention to health and 3. The improvements in packaging for transport.
"We have five companies belonging to the Agexport Agricultural Sector that will be at Fruit Logistica and that will surely be a good opportunity since products such as fresh fruit have 43% interest among buyers who attend, in addition to the 28% who prefer fresh vegetables. In the same way, the majority of visitors have leadership and management positions and at least 85% have positions related to acquisitions and purchases with the power of decision,” added Teo.
Among the companies that will participate are Don Limón, Frutesa, UNISPICE, Molina Group and PILZSCHINLER. The Guatemalan stand, Beyond Expectations and AGRITADE, where products from Guatemalan companies in the producing and exporting sector will be exhibited, will emphasise that the country has high standards of quality, safety, and competitiveness for each of our products in the agricultural sector.
For more information:export.com.gt