When it comes to developing delicious retail products with macadamias, Nutworks has cemented itself as a prominent player. Having entered the Australian macadamia industry in the mid-1990s, Nutworks has achieved success manufacturing and retailing its value-added macadamias thanks to the popularity of its online store and bricks and mortar retail outlet on the Sunshine Coast – one of Australia’s macadamia growing regions.
Nutworks has just launched an impressive line-up of new retail products into Australian grocery channels, with interest ramping up in Asia too. Inspired by the company’s best-selling flavours and formats, its freshly designed portfolio of macadamia products covers premium and everyday snacking, confectionery, muesli, oil and baking ingredients, making it easier than ever for consumers to include multiple macadamia products in their regular grocery shop.
Greater clarity and choice for consumers
Australia’s macadamia industry is committed to innovation driven by a deep understanding of consumer needs, and the Nutworks launch illustrates this perfectly. The brand’s International Sales Manager Sarah Leonard says the new ranges were developed with the consumer, and how they shop, in mind.
“We wanted to provide a level of choice and clarity in our macadamia offerings that haven’t been seen in major supermarkets before,” she said. “Our products make it easy for shoppers to find something they love, regardless of their budget, entry point or macadamia preferences.”
The company’s premium offering is available under the umbrella brand By Nutworks, with five sub-brands making up the range.
Gourmet By Nutworks is a premium snack range featuring superior grade macadamia kernel paired with a host of unique flavours such as Manuka Honey, Maple Pancake and Crunchy Hickory.
Indulge By Nutworks takes the classic macadamia and chocolate combination to new heights. Premium whole macadamias are encased in milk or dark chocolate with decadent flavour variants including Lamington Chocolate, Dark Chocolate Salted Chilli and Cookies & Cream.
Confectionery By Nutworks caters to consumers seeking an elevated confectionery offering such as Macadamia Brittle, Macadamia Rocky Road or Macadamia Caramel Fudge. “This is for people who want something beyond a basic sweet treat,” says Sarah. “It’s a really sophisticated, handcrafted confectionery range.”
Nourish By Nutworks is for the whole-foods fan with nutritious toasted muesli and raw macadamias on offer. “Consumers know macadamias offer compelling health benefits. The Nourish range was created for the health-conscious shopper who wants their macadamias raw or oven roasted,” says Sarah.
For more information: trade.australian-macadamias.org