Continuing their goal to offer new and exciting tree fruit options to the industry, Proprietary Variety Management proudly announces they have reached an agreement with Fresh Forward, a plant breeder and marketing company in Huissen, The Netherlands. PVM will become the exclusive U.S. propagation and commercialization manager for the US plant patented cultivar named WUR200 cv., and the apples marketed under the tradename Magic Star®.
“We have been monitoring Magic Star since 2019, and recently harvested the first crop from our test orchard in the Yakima Valley” stated Kevin Brandt, COO of Proprietary Variety Management. He continued, “We were extremely pleased to see how well the cultivar performed in Washington State. The fruit exhibited exceptional flavor and outstanding fruit finish. Of particular interest to PVM are the natural immunities WUR200 cv possesses, as we work to seek out new varieties that are friendly for the grower.”
The cultivar is a cross between the apple Elise, and an unnamed scab-resistant cultivar. It produces a dark red blushed apple with the scab-resistant qualities of its parent as well as little susceptibility to mildew. Apples marketed as Magic Star are known to hold very well in storage with a long shelf life.
The flavor of the crunchy desert apple is described as “fresh” and “sweet”, and claims to “cast a spell over any food lover”. Magic Star has been sold in The Netherlands, Belgium, Germany, Switzerland and England for three seasons, receiving high marks for taste and consumer appeal. Noting these qualities and characteristics, PVM & Fresh Forward are confident that WUR200 cv Magic Star will also do well in the United States. Stephan Geerlings, Marketing Manager of Apples at Fresh Forward shares, “We are excited to start up the partnership with PVM to bring Magic Star to the USA.”
For more information:
Kevin Brandt
Proprietary Variety Management
Tel: (+1) 509-248-4315
[email protected]
www.provarmanagement.com