In the imported orange market in China, from December to June of the following year, American oranges and Egyptian oranges are on the market. In China, American oranges are mainly used for fresh food, while Egyptian oranges are more used for juicing because of their sour taste.
Mr. Mao Guangju, general manager of the Shanghai Okfruit International Trade Co., Ltd., which specializes in all kinds of imported oranges, introduced the market performance of these two kinds of imported oranges this year to FreshPlaza.
"Egyptian oranges performed well in the market last year. Due to the small number of businesses, the overall market profit was ideal. However, up to now, this year's production season has had only a meager profit. "
Mao said that there was a time when the market and sales volume of Egyptian oranges were ideal, and the price of good brands reached RMB 150-160/box, but the period was short, and did not last and the follow-up demand was insufficient. At present, the price has been reduced to RMB 100-130/ box. Compared with the same period of last year, the demand for important channels, including tea shops, has also decreased, and the sales are not satisfactory.
According to Mao's analysis, the main reasons for the insufficient demand for Egyptian oranges are: the domestic late-maturing varieties are expanding year by year, the production season has lengthened, the market demand is reduced compared with the same period of last year, and the weather has not warmed up, which is caused by various factors.
"Compared with previous years, the arrival of goods this year is not much, and there are few fruits suitable for demands in China. There are fewer big fruits and more small fruits. " It is understood that among various sizes, the sales price of #56 is better this year.
As with Egyptian oranges, the arrival of American oranges is negligible. "Take the mainstream American Sunkist orange as an example. The market is ideal when the early volumes are small, but the later arrivals are too large, and the consumption power and demand from the market are insufficient, which affects sales. At present, the price of good quality batches is about RMB 260-270/box, causing some losses, while poor quality batches generally suffer heavy losses."
Mao also talked about two other challenges encountered by American oranges: "First, due to the exchange rate problem, the depreciation of the RMB and the rise of the US dollar, the cost of each box of oranges increased by about 10%. Secondly, the quality of mainstream Sunkist oranges is unstable, and counterfeit goods disturb the market, which also affects the sales of American oranges."
On the other hand, Mao noticed that some American orange brands with differentiated characteristics were gradually recognized by the market. "Good brands have a small volume, stable quality and taste, and the market recognizes their brand effect. Due to the small volume, it is easier for the brand to control the products and achieve a balance between supply and demand."
Mao expects that with the warmer weather and the end of the domestic orange production season, imported oranges will have better market performance in the future.
Shanghai Okfruit International Trading Co., Ltd. is mainly engaged in importing citrus from the United States, Egypt, Australia, South Africa and Israel, and its sales include wholesale market stalls, supermarkets and tea shops.