The Cinco de Mayo celebration is becoming an incredible marketing opportunity for fresh produce sellers and growers. This annual tradition is growing in popularity in the United States, and it is the perfect time to boost sales and promote fresh fruits and vegetables. Cinco de Mayo has become one of the most important dates on the calendar for marketing fresh produce in the U.S. The produce trade and retailers use this data to push sales of these commodities.
Consumers will purchase produce products for their dishes, such as salsa, pico de gallo, tomato, chile, bell pepper, onion, and cilantro, among others. Also, lettuce and limes are essential in making good, tasty burritos and tacos in preparation for high consumer demand. Even though avocadoes are still the main attraction, retailers place these products near avocadoes so that consumers do not forget them and can easily buy them. The commercialization and growing popularity of this holiday is creating an attractive opportunity for marketing fresh produce.
The movement of blueberries through Arizona, California, and Texas is expected to decrease slightly. Trading early is active, late moderate. Prices lower. Flats 12 1-pint cups with lids mostly 28.00-30.00. Flats 12 6-ounce cups with lids mostly 16.00-18.00. Production in Mexico continues to move further North. Prices are expected to fall as production in Florida and California is expected to increase seasonally. The quality is variable. The movement of blueberries from Central and North Florida is expected to remain about the same. Trading is fairly active, and prices are lower.
Movement of avocado crossings from Mexico through Texas is expected to decrease slightly. Trading 60s fairly active, others moderate. Prices are generally unchanged. Avocado movement out of South District California is expected to increase seasonally. Trading moderate. Prices 60s are generally unchanged.
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Source: mymarketnews.ams.usda.gov