Harvest has begun for CMI Orchards and its summertime cherries. With recent favorable weather, the company’s latest reports show a promising cherry season ahead.
Left to right: Strawberry Cherries, Skylar Rae® Cherries
“The quality is really excellent this year,” says Joel Hewitt, CMI’s domestic sales and organics manager. “In comparison to last year, where our tonnage was affected by complicated weather, we’re expecting a much brighter outcome with excellent quality from the color and condition to the exceptional eating experience.”
Hewitt reports that CMI will peak the last week of June through the entire month of July, tapering off at the end of August. The latest crop update shows potential for a 75 percent harvest increase over 2022, primarily in Red cherries. “These forecasted volumes mean more cherries for all our customers, domestic and export, offering a greater ability to meet the strong demand for Northwest cherries in all the countries we normally ship to,” says Hewitt.
Left: CMI’s Strawberry Cherries; right: the American Dream program that delivers a platform for promotions aligned with key patriotic holidays and BBQ season.
“CMI carries a large varietal selection of cherries available in the market today,” says Rochelle Bohm, CMI’s vice president of marketing. “This, coupled with high-graphic point-of-sale materials and omnichannel support, means we’re positioned to not only set retailers up to drive their sales but also capture those impulse purchases that cherries inspire year-over-year.”
Some of CMI’s biggest stars this summer include branded conventional options Strawberry Cherries and Skylar Rae cherries, as well as the XXL Cherries® and American Dream® programs.
Left to right: Joel Hewitt, Rochelle Bohm
“Skylar Rae is the sweetest cherry you’ll ever eat with a very unusual and much-craved “crunch” when you bite into their sweet flesh,” says Bohm. “Strawberry Cherries’ darling freckles with hints of fresh summer strawberries have people waiting for their return every single year.”
CMI’s premier, super-sweet and juicy jumbo-sized cherry program, XXL Cherries proves that bigger is better while American Dream is a patriotic, feel-good program that gives back as much as it gets, delivering a platform for promotions aligned with key patriotic holidays and BBQ season. Both programs, says Bohm, feature high-graphic, high-impact packaging designs crafted to capture sales and bring repeat customers back time and time again.
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
www.cmiorchards.com