Honeybear Brands is pleased to put one of the first apples of the anticipated season into retailers’ hands and shoppers’ carts. "First Kiss is produced in Minnesota and has quickly become a fan favorite since it was introduced in 2021," according to a release from the company.
“As with any new variety, it takes a while to increase volume. We’re excited to see a much larger supply of First Kiss this season. While it sells out every year, we’re hopeful that more apples mean more shoppers get to enjoy this tasty variety,” says Don Roper, vice president sales and marketing. “It will be available August 28th providing retailers with an opportunity to kick off fresh apple season and drive sales a few weeks earlier than some of the other key varieties.”
First Kiss apples were introduced in 2021.
The tangy First Kiss variety was developed through the University of Minnesota’s apple breeding program and is a result of crossing Honeycrisp with an early ripening apple (AA-44). The variety has the juicy full flavor of a Honeycrisp with a refreshing tartness.
The branding for the apple has a 70’s playful vibe with bright pink boxes with smacking red lips and is reminiscent of a carefree era.
“We took the opportunity to have some fun with this brand,” said Kristi Harris, brand manager. “Perhaps it triggers a fond memory of a first kiss or a coming-of-age story that everybody can relate to.”
For more information:
Kristi Harris
Honeybear Brands
[email protected]
www.honeybearbrands.com