Westfalia Fruit stands united with the South African avocado industry in celebrating a momentous achievement, in gaining access to the China market, that will undoubtedly shape the future of agriculture in the country.
According to Paulina Criticos, EMEA CEO of Westfalia Fruit: "As the leading exporter of avocados in South Africa, Westfalia Fruit represents half of all avocado exports. The recent announcement of South African avocados gaining access to the vibrant Chinese market is not only a triumph for the avocado industry but also a testament to the vision and dedication of the South African government and the Minister of Agriculture, Land Reform, and Rural Development, Thoko Didiza."
This remarkable achievement, marked by the signing of the protocol during the BRICS summit, holds profound significance for South African avocado growers and the agricultural community as a whole. "Westfalia Fruit extends its wholehearted appreciation to the government and Minister Didiza, as well as the South African Avocado Growers Association, for their unwavering commitment to unlocking new avenues of growth and prosperity. Through collaborative efforts, the company has collectively navigated the path to securing this significant milestone, fostering growth and expansion opportunities for all stakeholders involved."
Westfalia Fruit has actively driven and supported market initiatives and hosted the Chinese and South African authorities during the final verification visits in April 2023. This recognition underscores the company’s commitment to adhering to the highest standards of quality and production.
Moreover, through its existing Latin American businesses, the company has already established a robust presence of Westfalia Fruit avocados within the Chinese market. This creates an exciting springboard for the company to supply South African avocados into China strategically complementing their shipments from Latin America.
"The breakthrough access to the Chinese market marks a monumental leap forward for the South African avocado industry. We are not only opening doors to a nation with immense culinary and dietary diversity, but also paving the way for unprecedented growth and economic enhancement for our avocado growers for the long term," says Criticos.
She further emphasized: "China's emergence as a potential leading consumer market for avocados presents us with an opportunity to showcase the exceptional quality and flavour profile of South African avocados. As a company deeply rooted in innovation and sustainability, we are excited to introduce our sustainably grown and premium avocados to Chinese consumers."
By securing access to the Chinese market, the avocado industry is poised to make a lasting impact on both local economies and the global stage. The potential for South African avocados to be embraced by Chinese consumers is an exciting prospect.
In conclusion, Criticos stated, "The future of the South African avocado industry shines brighter than ever before. We are excited about the journey ahead, one that will undoubtedly shape the industry's trajectory and contribute to the economic well-being of our nation."
For more information:
Danielle Willems
Westfalia Fruit
Tel: +27 011 076 8358
Email: [email protected]
www.westfaliafruit.com