Superfresh Growers® is thrilled to announce a strong outlook for its exclusive Autumn Glory® apple harvest in 2023. Thanks to meticulous care and ideal growing conditions, this year's Autumn Glory crop promises to deliver outstanding quality and an abundance of these fall-flavored apples.
Demand for Autumn Glory exceeds supply and the company anticipates selling out quickly with sales growing by 28 percent and pounds increasing by 21 in the past 52 weeks. The apple was one of 11 branded varieties in the top 20 apples and enjoyed higher dollar percent growth than all apples except Cosmic Crisp®.
Armando Escareno, farm manager, picking Autumn Glory.
Superfresh Growers anticipates that Autumn Glory apple quality will be strong with beautiful colors and satisfying flavors thanks to ideal weather conditions in May. Strong bloom and perfect pollinating weather during this crucial period have laid the foundation for a high-quality harvest.
“Mother Nature, along with hard work and execution on our farms, has set the stage for what we believe will be the best season for Autumn Glory yet,” says Conner O’Malley, president. “We are seeing record-setting quality with extraordinarily clean fruit, in addition to a slightly extended selling window compared to previous seasons.”
Strong bloom and perfect pollinating weather have laid the foundation for a high-quality harvest.
Flavor remains a top priority for the apple’s success--it’s natural caramel and cinnamon notes make it a top choice for consumers with 96 percent expressing an intent to purchase after tasting it.
“Every year we carefully follow the development of the unique flavors of our Autumn Glory apples,” says Dave Gleason, horticulturist & proprietary variety developer. “Beginning in mid-August, our team begins to taste apples in each of our many different blocks. The fruit slowly transitions from green with hints of special nuances, to beautiful red and yellow colored gifts of juicy sweetness.”
In anticipation of the upcoming 2023 to 2024 crop season, Superfresh Growers is seeing rapid demand for November promotions. The volume is selling at an unprecedented pace and the company encourages contacting dedicated Superfresh representatives to secure a supply of the apples and explore the various marketing support options available.
For more information:
Catherine Gipe-Stewart
Superfresh Growers
Tel: +1 (509) 966-1814
[email protected]
www.superfreshgrowers.com