BLOOM FRESH™ unveiled its new corporate identity at Fruit Attraction Madrid 2023, reaffirming its commitment to breeding tasty, healthy and sustainable table grape and cherry varieties across 24 countries. This new corporate identity follows the merger of Special New Fruit Licensing (SNFL) Group and International Fruit Genetics LLC (IFG).
The event commenced with a launch hosted by BLOOM FRESH, which brought together its global grower network. During this event, company executives pledged to lead the industry with expert innovation, setting the stage for the creation and release of flavorful, high-antioxidant and nature-positive varieties.
Alvaro Muñoz, CEO of AMFRESH Group delivered the keynote presentation, "The Global Vision of Table Grapes", at the Grape Attraction Congress. Muñoz shared insights into the strategic fusion of the SNFL and IFG gene pools and teams.
Left to right: Kenneth Avery, Alvaro Muñoz
"We are not just redefining the way we think about table grapes and cherries; we are setting the standard for what's possible in the industry," said Muñoz.
Key highlights of its participation in Fruit Attraction include:
- BLOOM FRESH's fresh corporate identity reflects its commitment to innovation, sustainability and flavor.
- The launch event underscored the strength of the company’s global grower network.
- The company is dedicated to pioneering innovation in agriculture.
- Its focus on sustainability drives the development of nature-positive grape and cherry varieties.
- The collaboration with AMFRESH Group represents a pivotal moment in fruit breeding, combining the strengths of two gene pools and experienced teams to advance the industry.
“Our dedication to our growers is ingrained in our core values,” said Kenneth Avery, CEO of Bloom Fresh. “We will continue to empower growers and inspire consumers worldwide by providing innovative solutions and creating incredible flavors of fruits."
For more information:
Tamara Baker
BLOOM FRESH
Tel: +1 (661) 345-7580
[email protected]