Mountain View Fruit Sales, a stone fruit, grape, and citrus grower/shipper company, is delighted to announce the appointment of Krista Beckstead as their new Director of Marketing. Krista brings a wealth of experience in the produce industry, having previously worked in the apple grower, packer, and shipping sector. With a career spanning over 10+ years in the produce industry, Krista brings a profound understanding of market intricacies, brand awareness, consumer trends, and innovative marketing strategies.
"We are excited to welcome Krista to the team," said Mike Thurlow, CEO and Owner of Mountain View Fruit Sales. "Krista brings a wealth of experience and expertise to the role, and we are confident that she will be a valuable asset to our growing company."
Krista's distinguished career includes roles at renowned companies such as Nordstrom, Cutter & Buck, Crunch Pak, and Starr Ranch Growers. Her diverse background encompasses roles ranging from Quality Assurance Engineer to Director of Brand Marketing and Product Innovation, showcasing her versatility and proficiency in various aspects of marketing and quality control.
Her tenure at Crunch Pak as the Director of Brand Marketing and Product Innovation allowed her to explore her creative side, where she played a valuable role in driving innovation and brand growth in the highly competitive fresh produce industry.
Most recently, Krista served as the Brand Manager at Starr Ranch Growers in Wenatchee, Washington, successfully implementing marketing strategies that elevated the company's brand visibility and market presence.
Rob Brett, Director of Sales at Mountain View, commented, "Krista's role as Director of Marketing will lead Mountain View's marketing initiatives, including brand development, product innovation, and market expansion strategies. Her strategic vision and leadership will be instrumental in driving Mountain View's mission to provide our customers with the finest quality and marketing solutions."
"We are excited to welcome Krista to the Mountain View family," added Brett. "Her impressive background and expertise in both quality assurance and marketing will undoubtedly enhance our brands and help us reach new heights in the industry."
Mountain View is equally thrilled to engage with industry professionals, partners, and customers at the upcoming IFPA Show in Anaheim, California, at Booth #1897. This event serves as a fantastic opportunity to connect, discover Mountain View's exceptional produce offerings, and learn more about their high-quality farming practices and fruit.
"We are eager to showcase our premium stone fruits, grapes, and citrus varieties at IFPA next week," said Pat Steider, President at Mountain View. "Our team is excited to meet with attendees, discuss our commitment to quality, and explore new opportunities for collaboration."
Contact:
Krista Beckstead
Mountain View Fruit Sales
Phone: 206-612-9247
[email protected]
www.mvfruit.com