Ensuring fresh produce reaches consumers in the best possible condition is essential. “Packaging plays a vital role and when done right, it preserves the freshness of produce and reduces food waste,” says Patrick Boot, CFO and board member of NNZ North America. “However, the main challenge is balancing protection and freshness of the product with aesthetics and sustainability considerations,” he added. “Consumers still buy with their eyes, but also want the freshest product possible, preferably in an environmentally sustainable bag, wrap, or punnet.”
Tailoring needs
To minimize the environmental footprint and meet consumer’s demand for sustainable packaging solutions, NNZ has developed a holistic “Re-Think” method that aims to offer innovative and sustainable packaging solutions tailored to the needs of fresh produce retailers and packers. “It is based on four pillars: reinvent, redesign, research, and recycle.”
At the reinvent stage, conventional solutions are being challenged. “Our goal is to think outside the box, explore alternative materials, or even reduce the amount of material without compromising product protection,” Boot said. Each innovation undergoes rigorous prototyping and market testing to ensure it meets the client’s standards. “Ultimately, we aim to extend the freshness or produce, addressing food waste heads-on.”
The second pillar, redesign, focuses on improving the practicality and automation of packaging. “We consider how the packaging can be handled more efficiently and how it integrates with automation solutions.” Just like with ‘reinvent’, prototypes are essential and market testing ensures redesigned solutions resonate with the customer base.
When it comes to research, NNZ anticipates future market trends. “We’re proactively seeking the next big thing in packaging,” Boot commented. Insights are gathered from affiliates and ‘innovation cafés’ are being hosted. “This is where our team, alongside top design experts, brainstorms on new ideas.” The best concepts are turned into prototypes that are presented to NNZ’s customers.
Nowadays, recycling is non-negotiable, which is reflected in the fourth pillar. “It’s the backbone of a successful circular economy and at NNZ, we ensure our products meet four key conditions that make them truly recyclable.” These include but are not limited to the use of materials that are collected for recycling and have market value as well as ensuring the end material can be reused. “We believe that a sustainable future for packaging lies in recycling.”
Packaging examples
The packaging below is the result of taking the four pillars into account. “In addition, the consumer directive specified that the packaging should preserve freshness and extend the product’s shelf-life,” commented Boot. “Sustainability is paramount, emphasizing the use of minimal and recyclable items.” Wherever possible, the packaging process is automated to align with the packaging machines in use.
Another example is the Carry-Charta, a result of a collaborative effort with a packaging machine producer. It addresses the demand for alternative packaging solutions, focusing on reducing plastic use and incorporating the highest possible percentage of recycled material. This unique packaging is compostable and is made from coated paper and recycled cotton mesh, minimizing its environmental impact once discarded. “The Carry-Charta was designed to offer excellent visibility of the contents because consumers prefer to view the products they purchase.”
Carry-Charta
Future of packaging
What does the future hold? “As fresh produce continues to be a vital part of our diets, the packaging it comes in remains at the forefront of innovation and I encourage retailers and packers to always be open to change and innovation,” mentioned Boot. “The world of packaging is dynamic, and staying ahead requires a willingness to adapt. With our Re-Think methodology, we pave the way for a future where packaging meets the needs of both the planet and the consumer. We are looking forward to continuing to be that partner who brings innovation, efficiency, and sustainability to the table.”
For more information:
Patrick Boot
NNZ, Inc.
Tel: +1 770 921 9210
[email protected]
www.nnzusa.com