According to Market Development and Communications manager Mecia Petersen from the South African Table Grape Industry (SATI), the industry has always committed itself to expanding and growing its offerings for the Chinese market.
Petersen: "The Chinese import market is one of the most discerning in the world, with a high requirement for quality produce, and the SATI has been promoting its grapes in the world's second-largest economy through the China Market Development Campaign.”
This campaign included the promotion of South Africa's grapes in the Chinese market through different activities, including wholesale market events, retail events and promotions in several Chinese cities.
This year, the local grape industry has also held a number of retail events and promotions in Beijing, Guangzhou and other Chinese cities to promote South African grapes, according to Petersen.
Despite difficulties caused by the pandemic, South Africa's exports of grapes to the Chinese market remained at a high level from 2020 to 2022. In 2022, South Africa's exports of grapes to China, both fresh and dried, were worth 13.34 million U.S. dollars.
Source: english.news.cn