CMI Orchards is excited to keep up traditions and let its dedication to the American Dream® shine this Veterans Day. A semi-truck emblazoned with “Honoring Our Soldiers” messaging pays homage to the brave people in uniform who defended our freedoms, says Bob Mast, CMI’s president. The truck will be part of the local Veterans Day parade on November 10 in Wenatchee, Washington.
“Our vision was to create a program that was impactful, proudly American and inspiring,” says Mast. “We’re incredibly grateful to be able to give back locally and nationally.”
The truck will be part of the local Veterans Day parade on November 10 in Wenatchee, Washington.
The celebration will continue at the Wenatchee chapter of the American Legion, where fresh American Dream apples will be shared with local veterans in a show of gratitude. Throughout the holiday weekend, CMI will also offer special promotions within its local community to honor veterans, partnering with local retailers to offer free apples.
The American Dream program goes beyond symbolic gestures. For every box of American Dream apples sold, a portion of the proceeds is donated to a cause supporting veteran and military groups and their families, chosen by participating retail partners supporting the communities they operate in. Operation Homefront, Wounded Warrior Project, Soldiers’ Angels and Vets Serving Vets are among the organizations to benefit from this initiative to date.
For every box of American Dream apples sold, a portion of the proceeds is donated to a cause that supports veteran and military groups and their families.
“Not only can retailers capitalize on this program to drive sales in the produce department throughout the year, but it’s highly customizable individually,” says Danelle Huber, senior marketing manager. “Even the give-back component can be personalized, with retailers able to choose any local, regional or national cause that aligns with their company or customer base.”
The program includes all of the grower-shipper's core apples and cherries, dished up in pouch bags, poly bags and clamshell packaging to produce an impactful in-store presentation.
CMI Orchards encourages retailers to join the program and contribute to this meaningful cause.
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
https://www.cmidream.com/