Kanzi® apples have achieved a milestone in the apple industry, with Nielsen total US apple data showing a +478 percent sales dollars increase and +613.2 percent growth in volume over the latest 13-week period ending December 2, 2023. This growth rate is four times higher than other branded apples in the Top 15.
Cultivated exclusively by CMI Orchards and Applewood Orchards in the USA, Kanzi apples, with their origins in Belgium, are an intensely sweet and tangy flavored apple making them a fit for holiday baking.
Bohm says over the latest 52-week period, Kanzi's sales dollars have grown by +45.4 percent.
"The growth of Kanzi apples, spotlighted in the latest Nielsen report, stands as a testament to their unmatched taste and quality,” said Rochelle Bohm, vice president of marketing at CMI Orchards. “Over the latest 52-week period, their sales dollars have grown by +45.4 percent.”
Further amplifying the apple’s impact, new branding for Kanzi has launched this season that is in sync with the global brand vision. It features a vibrant splash graphic which represents the energy and taste that Kanzi apples add to everyday life.
“Now is the perfect moment to feature and promote Kanzi apples on the produce shelf,” said Bohm. “The combination of our abundant, high-quality harvest, new branding and the sales success we’ve seen indicates rising consumer demand.”
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
www.cmiorchards.com