The eagerly awaited arrival of new season British Pink Lady® is set to hit the supermarkets early January 2024. Known for being the first to blossom and the last to be hand-picked, Pink Lady apples have been thriving in changing UK climate conditions, with their biggest ever harvest due this month according to Worldwide Fruit, who are one of only two licensed growers in the UK, are "delighted with this year's crop, expecting between six to eight weeks supply."
Hannah Mcllfatrick, Commercial Director at Worldwide Fruit, states, "Growing Pink Lady in the UK has been a significant achievement. Pink Lady is the UK’s biggest fresh produce brand and a firm favourite with our consumers. It’s fantastic to have a British offer, to complement our supplier partners overseas."
Tony Harding, Procurement and Technical Director at Worldwide Fruit, states, “We are delighted with the fruit quality again this year. Colouration is fantastic, with good texture and the perfect Pink Lady flavour profile. Fruit was harvested in optimum condition, and we look forward to commencing sales early in the new year.”
Pink Lady apples are subject to robust quality specifications, ensuring that apple-to-apple, consistent quality is always present. Consumers can trust that every Pink Lady apple will continue to boast the signature rosy blush, a crisp crunch, and a sweet, juicy burst that has made them a favourite among apple enthusiasts worldwide states Worldwide Fruit.
For more information:
Hannah Mcllfatrick
Worldwide Fruit
www.worldwidefruit.co.uk