Australia is a crucial market for US fresh fruits because of the year-round demand for high-quality products. The US has benefitted from a well-established reputation for producing quality and safe fruits. While demand for fresh fruit was low in Australia from 2018 to 2020, the fresh fruit industry has recovered, and demand will likely increase for the next five years.
Fruit consumption expected to grow
Between 2018 and 2020, Australia saw a decrease in fruit consumption. This decrease was due to a drought in 2018 and 2019, limiting the supply. Prices for fresh fruit also increased while the supply was low, which deterred consumers from purchasing. When drought conditions ended in 2021, Australia saw an increase in consumption by 2%. Along with the supply returning, this increase was due to population growth, healthier eating habits, and demand for convenience. Fresh fruit consumption increased from 2020 through 2022; however, in 2024, it will decrease while gradually increasing in 2025-26.
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Source: apps.fas.usda.gov