Last month, FirstFruits Farms held its second annual National Opal Apple Day. This unique celebration, dedicated exclusively to Opal apples, highlights the apple variety. “Opal apples, known for their distinctive yellow color, sweet flavor, and non-browning properties, have captured the hearts of consumers and retailers alike,” the company said in a release.
For retailers, National Opal Apple Day is an all-encompassing opportunity to boost sales and engage customers. Beyond offering Opal apple samples and incorporating them into recipes, FirstFruits Farms recommends using in-store signage and leveraging social media. Strategic displays and online promotions can captivate shoppers, driving interest and prompting exploration of Opal apple possibilities. Collaborating with influencers or local chefs adds credibility and authenticity. This comprehensive approach not only boosts immediate sales but also cultivates lasting customer loyalty, showcasing Opal apples across diverse marketing platforms.
Both consumers and retailers played a pivotal role in making this year's NOAD a triumph. The day was marked by increased Opal apple sales, with enthusiastic support from retailers such as Target, Charlie’s Produce, Dave’s Marketplace, and Hy-Vee. John D. De Taeye, a representative from Hy-Vee, expressed his gratitude, stating, "We had a great day! Thank you so much for your support. We sold more Opals than any other apple!"
FirstFruits Farms already eagerly anticipates the next National Opal Apple Day, continuing to inspire apple enthusiasts to explore the unique flavor of Opals through delightful recipes. "Opal apples have a way of bringing people together, and we are excited about the possibilities for the next National Opal Apple Day,” says Emily Autrey, Marketing Manager of FirstFruits Marketing. “It's a chance for more people to join the celebration and discover the joy these apples can bring to their tables." FirstFruits Farms extends their heartfelt thanks and best wishes to all who celebrated, looking forward to another year of sharing the joy of Opal apples.
Contact:
Ashley Pursel
FirstFruits Farms
[email protected]
www.FirstFruits.com
www.opalapples.com