CMI Orchards announces the arrival of this season’s Sunrise Magic® apple. "It is now ready to pack and ship," says CMI’s vice president of marketing Rochelle Bohm.
“Sunrise Magic apples burst with flavor and balance juiciness and sweetness with a crisp, crunchy texture,” says Bohm. “From the creators of Cosmic Crisp, these bi-colored apples are a Splendour and Gala cross and hail from the Washington State University’s renowned apple breeding program.”
These bi-colored apples are a Splendour and Gala cross and hail from Washington State University’s apple breeding program.
After 15 years in trial, and new to CMI’s portfolio last year, Bohm says that CMI is excited to bring back this apple this year. “Sunrise Magic checks every box in terms of delivering that seasonality that we don’t see often in the apple category anymore,” says Bohm. “Its limited availability delivers an opportunity to build hype and demand, exciting shoppers who love the treasure-hunting philosophy when shopping for the latest and greatest trends and flavors.”
Joel Hewitt, vice president of sales, says that Sunrise Magic is an apple that gets better with age, tasting best after being stored for a few months after harvest where starches convert to sugars. “Flavor testing indicates that CMI’s Sunrise Magic have finally reached optimal flavor levels and taste incredible—they’re ripe and ready to ship immediately.”
Left to right: Rochelle Bohm, Joel Hewitt.
Hewitt says that shipments are expected to continue through April. “Retailers have an opportunity to feature Sunrise Magic in their produce departments while supplies last. The medium to large fruit sizing is perfect for bulk or 3 lb. poly bag offerings. Our supply this season is limited,” he says. “Retailers can elevate apple offerings and satisfy their customers with the premium eating experience of Sunrise Magic apples.”
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
www.cmiorchards.com