The North American Blueberry Council has announced the keynote speakers for The Blueberry Convention taking place February 28 - March 1, 2024, in Tucson, Arizona.
This year’s opening keynote session, ‘The Future State of Blueberries’, will feature Soren Bjorn, the newly appointed CEO of Driscoll's, and Juan Ignacio Allende, CEO/Gerente General of Hortifrut and Chairman of the Naturipe board who will cover the industry's pressing issues and cast a vision on the uniting efforts necessary to make blueberries the world's favorite fruit.
On day two of the convention, Melissa Byland, Walmart’s merchandising director will take the stage in the keynote, ‘A Futuristic Look at Blueberry Growth in Retail’ to share her insights into the future of blueberries. With blueberries projected to reach 1 billion pounds by 2030, this session will provide an insider's perspective on the anticipated growth and its implications for the industry.
Left to right: Soren Bjorn, Juan Ignacio Allende, Melissa Byland.
"We are excited to introduce a lineup of speakers who represent excellence, innovation and expertise," said NABC/USHBC president Kasey Cronquist. "Each speaker offers a distinctive viewpoint, providing our industry audience an exclusive chance to hear from influential leaders in the produce industry who all have a significant stake in the future of blueberries."
The keynote speakers are part of an educational session series at this year’s convention. Other educational sessions will include topics on harvesting, growing consumer demand, farm valuation and a retail panel discussion.
For more information:
Kristy Babb
North American Blueberry Council
Tel: +1 (916) 461-2205
[email protected]
Blueberry convention