CMI Orchards reports a strong start to the JUICI® season with sales performance showing almost double the gains over last year.
“JUICI blends balanced sweetness and acidity, with a light Honeycrisp-like texture,” says Loren Foss, vice president of business strategy. “It’s no surprise the apple stands out, with parents like Honeycrisp and Braeburn–two solid apples with huge consumer followings. JUICI combines the very best attributes of both varieties.”
The JUICI apple will be available through May.
Foss says the apple will have another four months of availability, with JUICI delivering now through May, helping generate seasonal excitement and promotional opportunities.
Danelle Huber, senior marketing manager says the apple continues to grow its market share. “The latest NielsenIQ 52-week report ending on 12/30/23 shows a 94.2 percent increase in sales and an 83.7 percent increase in volume year over year across the U.S.,” says Huber.
Huber adds that preserving the apple category’s integrity, especially with premium varieties like Honeycrisp, remains crucial. “Introducing JUICI® presents an opportunity to revitalize category sales lost to deflation,” she says. “It offers consumers a high-quality alternative while safeguarding the market’s premium apple segment.”
Left to right: Danelle Huber, Loren Foss
Originating from Washington State, the apples were developed two decades ago. In 2017, under Jim Thomas’s leadership, Starr Ranch Growers introduced these apples to the market. Today, JUICI apples are exclusively available through CMI Orchards.
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
[email protected]
www.cmiorchards.com