Produce fruit departments have an association with the Super Bowl regarding avocados. Historically, it accounts for an estimated 20% of annual sales around the big game in early February. Most avocados imports will be crossing through McAllen, Texas ports of entry. The avocado harvest season begins sometime in January from the production areas of Michoacan, Mexico. In recent years, the growing regions of Jalisco, Mexico are also contributing with avocados exports to the U.S. This year will be their second year Jalisco-produced avocados will be sold in the United States. Mexico is the leader with an estimated 81% of all avocado’s exports to the United States. Consumer consumption for avocados that are used to make guacamole significantly increases during Super Bowl Sunday. When it comes to increased sales, avocados are the real Super Bowl champion.
Movement of avocado from Mexico crossings through Texas is expected to remain about the same. Trading moderate. Prices 70s higher, 40s and 60s lower, others generally unchanged. Cartons 2-layer Hass 32s mostly 43.25-44.25, 36s mostly 38.25-40.25, 40s mostly 33.25-35.25, 48s mostly 32.25-34.25, 60s mostly 31.25-32.25, 70s mostly 22.25-24.25 and 84s mostly 18.25. Extra services included.
Movement of blueberries from Mexico crossings through Arizona, California and Texas is expected to increase. Trading fairly slow. Prices 6-ounce lower, pints generally unchanged. Flats 12 1-pint cups with lids mostly 24.00-26.00. Flats 12 6-ounce cups with lids mostly 14.00-16.00. Quality variable. Movement of blueberries from Chile imports through Miami, Philadelphia, and New York ports of entry is expected to increase.
Trading fairly active. Prices lower. Flats 12 1-pint cups with lids medium-large 24.00-28.00. Movement of blueberries from Peru imports through Miami, Philadelphia and New York ports of entry mostly via boat is expected to decrease seasonally. Trading moderate. Prices lower.
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Source: mymarketnews.ams.usda.gov