Honeybear Brands, a grower and marketer of premium conventional and organic apples, pears and cherries, is delivering a fresh-picked crop of apples and pears to retailers nationwide beginning in March thanks to its Chilean operations. The company is an apple importer from the Southern Hemisphere, ensuring retailers have premium conditioned fresh fruit to offer shoppers during spring and summer. This new crop provides exceptional flavor on the shelf which helps drive repeat purchases of products at retail.
Roper says with near-perfect weather in Southern Chile, Honeycrisp fruit sizing and quality this year should be terrific.
“Incorporating imports in the fresh fruit mix is a smart long-term strategy as many domestic apples begin losing flavor and that crisp eating experience after months in storage,” says Don Roper, vice president sales and marketing. “Quality trumps quantity. We recognize that it is important to keep strong apple sell-through at retail and one of the most impactful ways is to make sure the consumer is purchasing the freshest fruit available. With so many summer fruit options, consumers must have a great eating experience to keep apple demand strong all summer long. We are having a superb growing season in Chile this year. With near perfect weather in Southern Chile, Honeycrisp fruit sizing and quality this year should be terrific.”
Honeybear’s Chilean Honeycrisp crop will be harvested in early March and begin to arrive by April in its East Coast facilities. In addition to Honeycrisp, organic and conventional Gala, Pink Lady, Granny Smith, Fuji, Pazazz and pears will be available.
For more information:
Maria Reitan
Honeybear Brands
Tel: +1 (612)965-1507
[email protected]
https://pazazzapple.com/