Grupo Alta, the principal grower and agricultural leader of Divine Flavor, hosted La Escuela de Asociados, a two-day social event for its farm workers ahead of its season at its Don Mario vineyard in Jalisco.
The event featured an award ceremony to recognize employees who demonstrated loyalty and passion throughout the previous year.
La Escuela de Asociados ("the School of Associates" in Spanish) is a key component of Grupo Alta's recruitment process when new workers from the southern states of Mexico migrate north for employment. The event welcomes new associates once they arrive and shows the firm's commitment to support and empower its farm workers before the new season. The intensive workshop covered topics such as worker rights, on-site amenities encompassing medical, dental and psychological care, payment and tax regulations and other important guidelines.
"We recognize that our success hinges upon the talented individuals who make up our organization," said Alan Aguirre, president and CEO.
On the event's second day, speakers shared insights on leadership and teamwork skills. Workshops promoting team building and employee bonding were also conducted, along with an award ceremony to recognize employees who demonstrated loyalty and passion throughout the previous year.
Workshops covering topics such as worker rights, on-site amenities and more were also held.
"We are committed to investing in social responsibility by providing training and support to our collaborators, enabling them to perform better at their jobs, giving them the tools needed to succeed and giving them a better quality of life during their time at the company and beyond," said Aguirre.
The event was first introduced in 2019 and is now organized biannually in Grupo Alta's main locations of Sonora and Jalisco. The Don Mario location, going on its 6th year, is Grupo Alta's latest investment which incorporates the latest agricultural innovation and grape-growing techniques from around the world. The operation, which operates in a sub-tropical, micro-climate part of Jalisco, produced more than one million boxes of grapes in 2023, and through strategic partnerships with expert grape breeders such as Sun World International and Bloom Fresh, anticipates producing more exclusive and premium grape varieties.
The Don Mario location bridges the gap between the Peruvian/Chilean seasons and the traditional Mexican season.
As the upcoming grape season at Don Mario approaches, Carlos Bon, senior vice president of sales at Divine Flavor believes the vineyard is on the cusp of a prosperous season. "The farm has evolved during the past seasons and we expect the grapes' quality and flavor to be the best since we started producing at this location," said Bon.
Bridging the gap between the Peruvian and Chilean seasons ending and the traditional Mexico season beginning, Don Mario's season will get underway this April.
For more information:
Michael DuPuis
Divine Flavor
Tel.: +1 (520) 281-8328
[email protected]
www.divineflavor.com