Mastronardi Produce is pleased to announce that its berry division has joined the SEKOYA® blueberry platform in a strategic move to elevate its blueberry offering. A retailer favorite, SEKOYA varieties are renowned for their exceptional firmness, sweet flavor, jumbo size, and extended shelf life.
"We are ecstatic to bring this superior product to our partners who will instantly recognize the value of our SEKOYA membership," said Paul Mastronardi, president and CEO. "This partnership will significantly bolster the domestic blueberry category for growers and retailers alike."
A closer look at the SEKOYA.
SEKOYA is an in-demand variety platform that retailers ask for by name, having earned a reputation for excellence thanks to its consistently high-quality blueberries.
"Mastronardi brings experience to SEKOYA through its premium concept and brands, which will add value in the market," said Mark David, general manager of North America at SEKOYA. "Every SEKOYA member brings a unique set of skills, perspective, and dedication to the table, all of which have been instrumental in driving our progress to date."
Mastronardi Produce currently offers the "complete berry basket" with a portfolio of strawberries, raspberries, blueberries, and blackberries.
Paul Mastronardi and Mark David.
"I am confident Mastronardi will contribute to our projects and shared initiatives moving forward," added David. "Initially, SEKOYA started with 15 members and we now go back to 15 members. We believe that with this highly professional group of independent grower-marketers, we are close to achieving our optimum of supplying all our core consumer markets globally via direct sales."
As a SEKOYA member, Mastronardi Produce will be able to grow and market a variety of premium blueberries under its award-winning berry brands.
"By offering the same quality every day of the year, we will see higher levels of consumer trust, less waste, and happier customers," said Mastronardi. "We will leverage our robust network of growers to support a rapid expansion."
The greenhouse company has an aggressive five-year plan for SEKOYA varieties, which will be grown in the U.S., Canada, Mexico, Peru, Chile, and other regions. Retailers can get a first look at SEKOYA blueberry samples at booth 631 during the SEPC Southern Exposure tradeshow.
For more information:
Audra Macintyre
Mastronardi / Sunset
Tel.: +1 (519) 791-9965
[email protected]
www.sunsetgrown.com
[email protected]