The Rockit apple brand is gearing up to Ready. Set. Rockit. into the month of Ramadan with a new campaign across GCC countries over the past three years. The month of Ramadan is one of the peak sales seasons for the snack sized apple brand, with sales across the Middle East jumping over 30 percent year on year (March 2023 vs 2022).
Rockit Market Manager for the Middle East, Ziad El Chawa says: "Creating healthier gifting options and leveraging consumer occasions forms a key part of our sales and marketing strategy, and this year we're offering families a fun, creative and informative way to celebrate together during this holy month. Our limited-edition Ramadan giftbox includes a special 30-day advent calendar packed with useful activities – including fitness challenges, mathematical equations and fun general information – to help families educate and engage with their children," says Ziad.
With Rockit continuing to pursue strong opportunities to collaborate with millions of new consumers, the brand aims to inspire both kids and adults alike. Rockit Ramadan limited-edition giftboxes containing two tubes of snack sized apples and a Ramadan activity calendar will soon be on sale both in store and online across the GCC countries.
For more information: rockitapple.com