Fruit Attraction São Paulo has had a successful start at the São Paulo Expo Exhibition & Convention Center, with the Brazilian Association of Fruit and Derivatives Exporters (Abrafrutas) playing an important role in its organization. The event served as a platform to showcase the variety and quality of Brazilian fruits.
Key figures in agriculture and government were present, including Abrafrutas' president, Guilherme Coelho, who underscored the event's significance for promoting the Brazilian fruit sector's capabilities on a global stage. Jaime Martín, IFEMA MADRID's international director, also lauded Fruit Attraction São Paulo for its potential to broaden the Fruit Attraction brand's international presence, particularly in a fruit and vegetable powerhouse like Brazil.
During the opening ceremony, officials made a point of recognizing the importance of Abrafrutas as a vital representative institution for the Brazilian fruit sector. They highlighted the effective work carried out by Abrafrutas in promoting Brazilian fruits. The initiatives developed by the entity have been fundamental in strengthening the image of national fruits, increasing their visibility and appreciation in global markets.
Source: abrafrutas.org