The downward trend in strawberry prices continues on the market of fresh produce of Ukraine, according to price monitoring data from the EastFruit project. Growers are forced to reduce wholesale prices in this segment due to the rapid increase in the supply of strawberries, while the demand for these berries remains rather limited. At the same time, most market players note a fairly large percentage of substandard berries in the current season, which also has a negative impact on prices.
At the end of the last working week strawberries were sold for 60-100 UAH/kg (US $1.48-2.47/kg), today the wholesale prices have dropped to 40-70 UAH/kg ($0.99-1.73/ kg), which is on average 31% less. At the same time, farmers are ready to reduce the price because they see that the number of strawberry sellers is growing, as is the supply of this berry on the market, adding to the price pressure.
It is worth noting that even after the reduction in price, strawberries in Ukraine today sell at a 20% premium over the same period of 2023. Key market players do not rule out further reduction in prices in this segment starting next week. They justify their opinion by the fact that the supply on the market continues to grow, but the quality of the berries offered does not always satisfy consumers.
Source: east-fruit.com