Naturipe Farms says its strawberries, blueberries, raspberries, and blackberries will be abundant for all the beach days, poolside fruit salads, and barbecues this summer. As the weather warms up, consumers will find Naturipe's berries in a variety of packs and sizes.
"There's nothing more refreshing after being in the heat than to come inside, reach into the fridge, and pop a few fresh, juicy berries in your mouth," says Jim Roberts, president of sales. "Our commitment to quality ensures that no matter which of our elite growers your berries come from, retailers can confidently stock their shelves with the best berries on the market."
Naturipe growers have spent decades working to develop and breed reimagined, sweeter, and more flavorful proprietary berry varieties, the result of which are the high-quality strawberries, blueberries, raspberries, and blackberries that shoppers will find in stores this season. These efforts benefit Naturipe's retailers and consumers: retailers will offer a more appealing fruit with a longer shelf-life, and consumers will have access to berries that are consistently more delicious.
Both conventional and organic berries will be at their peak quality and value starting this week.
Conventional and organic berry packs will be at their peak quality and value starting this week and lasting through the end of August. Retailers who stock up on Naturipe's strawberries, blueberries, raspberries, and blackberries can optimize sales by creating berry patch displays in their stores. These displays not only show off the vibrant, seasonal colors of each berry but also encourage shoppers to stock up on a mix of berries.
The company is also encouraging retailers to take part in their "Make a Splash with Naturipe Berries" summer promotion, where they can capitalize on these peak berry volumes with a first-ever summer berry in-store campaign and contest. In this campaign, retailers can showcase how Naturipe Berries can fit into any family's summer plans, and utilize the promotion's activations to engage customers and boost sales of the berries. Additionally, they can create competition with their stores by running a "Make-A-Splash" Sales Contest.
In addition to its focus on product innovation, Naturipe also operates with sustainability at the top of its mind; in doing so, it uplifts grower communities and operates in a way that minimizes environmental impact, with a substantial focus on pollinator habitat growth, resource conservation, ethical business practices, and the health and safety of employees. As part of what Naturipe has deemed a "New Era of Berries", these practices are integrated into every level of the company's business practices.
For more information:
Naturipe Farms
Tel: +1 (239) 591-1664
[email protected]
https://www.naturipefarms.com/what-we-grow/