During their March board meeting, the Michigan Apple Committee board gave the green light to funding for industry research projects to take place throughout 2024. This funding aligns with MAC's commitment to supporting Michigan's apple growers.
Diane Smith, MAC's executive director, explained, "MAC's Board of Directors selects growers to serve on the research subcommittee, which evaluates all submitted research proposals and recommends funding to the board."
The committee's research priorities aim to support the success of Michigan's apple growers and industry. They seek projects that enhance profitability and production, explore new markets and products, and uncover consumer trends and insights. MAC aims to back innovative research that boosts the reputation of Michigan Apples.
Smith noted, "MAC welcomes proposals from various research institutions and centers of excellence. We're fortunate to have Michigan State University's agricultural expertise nearby, fostering collaboration among institutions and colleagues."
In 2024, the board allocated $300,830 in funding for 13 projects, covering a range of topics from pest management to varietal research to planting technology.
The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education, and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world.
For more information: 
Michigan Apple Committee
13750 S. Sedona Parkway, Suite 3
Lansing, MI 48906
Toll Free: (800) 456-2753
Phone: +1 (517) 669-8353
www.michiganapples.com