The Florida Department of Citrus (FDOC) Consumer Orange Juice Tracker shows that consumers are increasingly reporting changes in their food shopping behaviors in response to rising food prices. From 2018 to 2024, the percentage of consumers who reported no change in their shopping behaviors has consistently decreased, dropping from 21% in 2018 to an estimated 18% in 2024. In contrast, those reporting changes in their behaviors increased from 79% in 2018 to 82% in 2024.
Less food, more store brands
FDOC Director of Economic and Market Research Marisa Zansler reported that the significant trend within this change is the growing number of consumers purchasing less food. That percentage increased from 7% in 2018 to 11% in both 2023 and 2024.
Read the full article at citrusindustry.net.