It has been a tough year for potato growers, with wet weather making harvesting and planting challenging. "The new potato season is running a bit late as planting was delayed due to a wet spring. On the whole, the main season should be fine, however some of the later plantings will suffer a poorer yield. We are contracted over a wide geographical area so as a business we will not be affected," said Simon Martin from Food Heroes.
"As a company, we grow potatoes ourselves as well as backing British growers, contracting others to grow potatoes for us. Our dedicated and valued grower base has enabled us to have a consistent quality of supply of our products which are sold on characteristics; taste and cooking quality, not by specific variety."
Food Heroes is a speciality food and branding business currently supplying the food service industry through wholesalers, caterers, and retailers.
"The Food Heroes team is a family business that includes Chef Pierre Koffmann. Under his direction, we have developed a premium brand offering superior taste and suitability for potato and vegetable products, both fresh and quality prepared frozen products. We work closely with growers to develop varieties, select the best regional soil variations, maintain strict conditioning and storage regimes. State-of-the-art packing and handling facilities enables us to offer the best tasting and suitable for purpose products available on any given day and season. Celebrity Chef and Koffmann disciple Marco Pierre White is now also on board and has worked closely with the team to develop a range of Retro products under the Food Heroes umbrella, now available through our wholesale channels.
"We are extremely proud that within four years since launching the Food Heroes branded ranges have become the Chefs No.1 go to brand in the UK. Our premium customers include Gordon Ramsay, Tom Kitchin, Soho House, The Ivy, Harrods, and Manchester City to name just a few. The group has grown substantially in the past two years and the current turnover is more than £150 million. We are excited for continued growth and development in 2024-25 with the introduction of new brands and product lines to include condiments and stocks plus much more, as well as the launch of The Food Heroes On the Road, our branded catering trucks serving food at events nationwide."
For more information:
Simon Martin
The Food Heroes Marketing
Tel : +44 7444 816680
Email: [email protected]
www.thefoodheroes.com