In celebration of International Pineapple Day today, Fresh Del Monte Produce Inc. has announced the release of a recent independent survey highlighting Americans' love for pineapples alongside the launch of the North America-based "You're Welcome" campaign.
The survey, conducted by Pollfish of 3,000 participants, reveals that pineapples are among America's favorite fruits, surpassing apples, bananas, and oranges, with many participants citing their love for pineapples due to the fruit's taste. However, nearly 60%' of consumers either guess or do not know how to select a ripe pineapple at the store.
Fresh Del Monte has played a key role in supporting the significant increase in pineapple consumption per person, which has more than doubled over the last 20 years-. This increase is largely due to the company's ongoing initiatives to innovate and introduce pineapple varietals that satisfy consumers' evolving taste preferences — starting with the first-of-its-kind Del Monte Gold Extra Sweet pineapple in 1996. Since then, the company has launched the pink-fleshed Pinkglow pineapple, the Honeyglow pineapple, the carbon-neutral certified Del Monte Zero pineapple, and the luxurious Rubyglow pineapple. It is no surprise that a majority (58%) of people now enjoy pineapple multiple times a month, whereas the fruit was once considered a luxury or commonly used as decor.
"You're Welcome" campaign highlights
- The campaign features engaging social media content and unique recipes showcasing the versatility and possibilities of pineapples.
- A nationwide advertising program, including connected TV, outdoor, digital out-of-home, and social media.
- Dedicated campaign content on Fresh Del Monte's website from now through December, offering recipes, serving suggestions, and ways to engage with the brand.
- Promotions on the brand's Instagram and TikTok pages, offering pineapple-themed prizes, including a customized gift box from Melissa's Produce containing a variety of Del Monte pineapples.
- Learn more about the "You're Welcome" campaign at DelMonteFresh.com.
'The 'You're Welcome' campaign invites the public to experience the world of Fresh Del Monte and serves as a double entendre. On one hand, it acknowledges the pineapple as a historical symbol of hospitality, while on the other, it playfully credits Fresh Del Monte for revolutionizing pineapple consumption. This campaign reminds pineapple fans of the leadership and innovation that Fresh Del Monte has brought to the category since the 1990s," said Melissa Mackay, Fresh Del Monte's Vice President of Marketing, North America.
Fresh Del Monte is focused on innovation, whether it's dreaming up new pineapple varieties or leading the charge for sustainable growing. As part of the company's sustainable practices, it is actively working to reduce its emissions and food waste, and adopt regenerative agriculture and smart farming practices, among many others. Fresh Del Monte takes a holistic approach to sustainability, weaving it into every part of the value chain.
For more information: 
Claudia Pou
Fresh Del Monte
Email: [email protected]
www.DelMonteFresh.com.