Envy™ apples' Washington harvest is nearly sold out and over the coming weeks, source supply is transitioning to new season fresh imports, primarily from New Zealand. This transition comes on the heels of a successful holiday season in the U.S. with continued strong sales through spring, during which the brand experienced double-digit growth over the prior year.
The most recent U.S.-grown Envy apple crop sold out in record time according to Senior Vice President of US Sales & Marketing for T&G Global, Vince Lopes, "This has been one of our most successful seasons to date despite the significant increase of Envy volume over and above prior season. It's testament to the excellent quality produced by a distinctly chosen group of Washington growers, and U.S. consumers seeking Envy apples out for their highly popular balance of sweetness, texture, and aroma. Simply put, one apple has it all."
This success reinforces that Envy apples are preferred by shoppers, especially in a year when the entire Washington apple season crop increased over 30 percent in total production. "In a market overflowing with apples, it is all the more inspiring that shoppers are choosing Envy apples, despite the excess abundance in the marketplace."
"Our fresh harvest import crop is just starting to arrive now," said Lopes, who oversees the Envy apples brand in the U.S. "With an impeccable blend of sweetness, crispness, and aroma, Envy apples are not only ideal to savor on their own, but they are also perfect for all baking applications, including delicious 4th of July apple pies. We also offer an array of fresh recipes designed with summer delights in mind on our website and other digital communications."
According to Nielsen, Envy apples remain the best-selling premium apple brand for the past 52 weeks ending on May 18, 2024.
For more information:
Jon Kiley
T&G Global
Tel: +1 831-970-4329
[email protected]
https://envyapple.com/us/