Wikifarmer announced the opening of new offices in Sevilla and Valencia, with a dedicated Spanish team led by the experienced Commercial Director Miguel Colmenero, who says, "The objective is to create a Mediterranean 'business to business' B2B Hub, uniting local producers with businesses worldwide."
Wikifarmer has helped more than 22 million farmers in over 195 countries find the information they need and sell to 7,000 'B2B' clients. Through direct sales and by introducing farmers to modern techniques, Wikifarmer has already significantly impacted the agricultural landscape.
Wikifarmer's expansion into Spain represents a significant milestone for the start-up company: "The country's vibrant agri-tech start-up scene and its strong agricultural tradition make it the perfect environment for us to expand our operations." said Co-Founder and CEO Ilias Sousis.
"We are excited to collaborate with local farmers, businesses, and stakeholders to drive positive change in the agricultural industry." Petros Sagos, Co-Founder and Chief Science Officer, concludes: "Spain presents immense opportunities for scaling in food-tech start-ups, and the country's growing talent pool perfectly aligns with our innovative vision."
Opportunities for enhancement in the current landscape
In Spain, the gross production value of the agriculture market is expected to reach US$55.79 billion in 2024 and US$60.77 billion by 2029, anticipating an annual growth rate of 1.72% (CAGR 2024-2029).
It is important to address that a significant number of farmers in the current climate do not have access to many modern agricultural practices, and this sector remains one of the least digitised. This demand has been directly reflected in Wikifarmer's continuous growth, as it responds to the constant need for new technologies and ideas with the potential to reshape our agriculture.
The need for increased efficiency
Wikifarmer is an ecosystem of content and agricultural products that promotes a fairer, more transparent and more sustainable value chain within the food industry, whilst providing educational resources for sustainable farming techniques. To date over 3 million words have been translated into 17 languages and prepared by university professionals, research centres, and agricultural engineers.
According to Miguel Colmenero, "The agri-food supply chain still has too many middlemen. Our calculations show that producers only receive an average of 20% of the value chain, despite producing the most essential part of it. It is expensive, slow, and unproductive to negotiate with several suppliers for different products. We provide a series of tools and a control panel for producers to easily market their products. We also give them promotional opportunities for their target market, and together, these can improve profits by as much as 300%."
By offering guarantees, credit and financing options, and negotiation tools for better margins, Wikifarmer also allows aggregating orders from different producers in a single shipment for further cost savings. In conclusion, Miguel says, "Buyers can purchase products in a safe, transparent, and efficient way."
For more information:
Miguel Colmenero
Wikifarmer
+34 619424223
[email protected]
www.wikifarmer.com