Following a notable participation at the Huelva Red Fruit Congress, California Nurseries is gearing up to address upcoming challenges with a focus on market consolidation and innovation. Antony Infante, the general director, highlighted the company's plans to solidify the market presence of their latest raspberry varieties, VICA Alegría and VICA Abril, while also working on the development of new varieties aimed at adding value to the red fruit sector. Infante emphasized the commitment to innovation and research to maintain a leading position in the industry, alongside plans to expand hydroponic production areas.
The firm is also dedicated to enhancing sustainability and resource use efficiency, with a special focus on water conservation. The Red Fruit Congress, a key event for berry producers, marketers, and exporters, served as a platform for California Nurseries to showcase their new raspberry variety, VICA Alegría, and explore new business opportunities.
Source: blueberriesconsulting.com