The Hass Avocado Board (HAB) recently unveiled its newly improved quarterly holiday reports, now featuring holiday promotional sales information. This integration of new holiday promotional sales information empowers retailers, category managers, marketers, and industry leaders with data to optimize promotions and drive avocado sales growth.
The latest updates provide detailed analyses of promoted and non-promoted volume and dollar sales, pricing dynamics, lift metrics, and promotional efficiency across various bulk avocado sizes and bagged avocados. The latest report offers in-depth insights on the impact of holiday promotions on avocado volume sales during the first quarter. Big Game, Valentine's Day, St. Patrick's Day, and Easter collectively contributed total category promotional gains, boosting first-quarter volume sales by more than +23.4M pounds. During Big Game week, large avocado (4225) promotions outperformed small avocados (4046) and bagged avocados, driving a +105.1 percent lift in volume, +47 points higher than the percent volume lift achieved by small avocados (4046).
The latest report offers insights on the impact of holiday promotions on avocado volume sales during the first quarter.
Key highlights from the report include:
- Volume and dollar sales soared during the Big Game this year, with 62.2M units sold reaching $59.4M, an increase of +3.8M units and +$3.3M in sales versus the year prior. Promotions drove more than +10.3M pounds in additional sales.
- During Valentine's Day, sales reached 49.7M units and $50.7M in sales, with a notable +52.2 percent increase in promoted organic avocado volume (lbs).
- On St. Patrick's Day, 52.0M avocado units were sold, generating $54.7M in sales, a +13.0 percent increase in dollar sales from the previous year.
- Easter holiday dollar sales grew +10.6 percent over the prior year and reached $55.1M despite a slight decrease in unit sales and an overall decline in promoted volume across the category.
"This update marks a significant stride in understanding consumer trends and avocado promotions surrounding holiday sales," said Alejandro Gavito, senior business insights and data services manager for the Hass Avocado Board. "By incorporating detailed promotional insights, our reports enable the industry to effectively monitor sales drivers and identify growth opportunities during key holiday periods."
These holiday sales insights underscore HAB's commitment to providing actionable data supporting informed decision-making and fostering industry-wide growth. Findings from this report will be crucial in shaping strategic initiatives and optimizing avocado sales strategies nationwide as consumer preferences evolve.
For a comprehensive overview of avocado sales performance during each holiday, including performance by region, visit www.hassavocadoboard.com and download the full report.
For more information:
Hass Avocado Board
Tel: +1 (949) 341-3250
[email protected]
www.hassavocadoboard.com