Bolthouse Fresh Foods™ is debuting a first look at its newly designed corporate logo, which will roll out in Fall 2024 to celebrate its century-long heritage as a producer of fine-quality carrots. This rebranding, themed "Modern Roots," combines modernity with authenticity.
"Bolthouse Fresh Foods is committed to enhancing the health and well-being of consumers by offering high-quality, nutrient-rich fresh products in today's ever-evolving market," said Timothy Escamilla, CEO of Bolthouse Fresh Foods.
Beyond its refreshed corporate logo, the company is revealing its new consumer brand, Bolthouse Fresh™, and packaging for its consumer-facing portfolio of fresh carrots and on-the-go snacking solutions. Consumers will begin to see Bolthouse Fresh products with bold, playful designs rolling out this fall.
"Our vibrant brand look mirrors the energy our team brings to each partner and customer relationship," said Escamilla. "Our goal is to reinvigorate the produce aisle to meet the demands of today's consumers while building a connection with the next generation. In-store, consumers will find it much easier to gain inspiration across our extensive Bolthouse Fresh conventional, organic, and value-added fresh carrot varieties." 
Consumers will begin to see Bolthouse Fresh products with new designs rolling out this fall.
The company's partner, FreshMade, created the new corporate brand identity and Bolthouse Fresh packaging designs. "The new packaging across the fresh carrot portfolio is designed to engage consumers with eye-catching colors that highlight usage occasions," said Karen White, vice president of marketing at Bolthouse Fresh Foods. "It was crucial that our branding ignite excitement for all shoppers. Months of consumer research, testing, and creative exploration brought us to the new brand and package designs." Each variety features a consistent Bolthouse Fresh design, enhancing the identity of the product and the ready-to-eat convenience consumers love. This design helps shoppers quickly identify their favorite carrots for every occasion while maximizing the visibility of the company's product quality.
The Bolthouse Fresh Foods brand and Bolthouse Fresh portfolio will be fully revealed at the National Association of Convenience Stores Trade Show on October 8-10, 2024, in Las Vegas, as well as the International Fresh Produce Association's Global Produce and Floral Show from October 17-19, 2024, in Atlanta.
For more information:
Bolthouse Fresh Foods
Tel: +1 (800) 467-4683
https://www.bolthousefresh.com/