Jardins du Midi, based in Beaumont-de-Lomagne, is officially launching its Planet-Score labelled range. The aim is to provide consumers with "clarity and transparency". From this month, the company's garlic, onion, shallot, and Allium cepa products from the Premium ranges (Cœur de marché, Solidaire, and Le Local), both organic and conventional, will be rolled out in supermarkets with environmental labelling. 
At Fruit Attraction 2023, Jardins du Midi presented its nets with Planet-Score display for the first time. 2024 marks the official launch of the range in supermarkets.
"A brand-new range in the condiments category".
As a reminder, the Planet-score, inspired by the Nutriscore (nutritional labelling system), was developed by the ITAB (Institut de l'agriculture et de l'alimentation biologique). It is a rating tool whose aim is to "make the environmental impact of food products visible", thanks to a rating based on 3 criteria: the use of pesticides, the impact on biodiversity, and finally on the climate (use of fossil fuels such as fertilizers, transport or packaging). The rating ranges from A to E, using a colour code from green to red.
"We are the first company specializing in condiments to commit to the Planet-score", explains the company. Still relatively new to the F&V sector, Jardins du Midi chose to embark on this approach to be able to "take a clear inventory and improve our environmental quality in future campaigns, group our environmental initiatives (in a single assessment tool validated by an independent trusted third party) and finally increase consumer transparency through clear differentiation on the shelf", as the Planet-score is designed to encourage consumers to turn to products grown more sustainably.
According to a quantitative Appinio study in May 2024, 88% of those surveyed found the
Planet-score label clear and for 7.6 people out of 10, this system would strengthen their confidence in the brand.
For more information:
Philippe Quaranta
Jardins du Midi
[email protected]
jardinsdumidi.com