Duda Farm Fresh Foods, a grower of fresh celery, radish, and corn, announces the well-deserved retirement of Rick Alcocer, senior vice president of sales and marketing.
Alcocer began his life-long career in the fresh produce industry following graduation from the University of Southern California in 1980 when he accepted the position of financial analyst with Dole Fresh Vegetables (known then as Bud Antle, Inc.). After eight years at Dole, Alcocer transitioned to Tanimura & Antle, where he spent nearly 15 years honing his skills. He assumed various roles at T&A, including account executive, general sales manager, and ultimately director of retail sales. In 2003, Duda welcomed Alcocer as the director of fresh sales.
Rick Alcocer
During Alcocer's four-decade career, he has witnessed numerous industry shifts, technological advancements, and evolving consumer preferences, navigating each change and forging relationships within the industry. His ability to lead and work with others was demonstrated in his appointment as the first American Chair of the Canadian Produce Marketing Association (2017-2018), where he had been a board member for over 25 years.
"As Rick embarks on his retirement, I express our deepest appreciation for his commitment to the industry and over two decades of service at Duda Farm Fresh Foods", said Mark Bassetti, president, Duda Farm Fresh Foods. "He has made an undeniable impact on both our company and the produce industry at large. I wish him a future filled with well-earned rest and enjoyment."
In his retirement, Alcocer plans to spend more time with his grandsons and family, traveling, fly-fishing, hiking, and gardening. He is also hoping to learn how to sleep past 4 a.m. every morning.
For more information:
Duda Farm Fresh Foods
Tel: +1 (407) 365-2111
www.dudafresh.com